FAQ

What can we expect to get out of radio plugging?

Radio plugging is about getting your music heard by radio presenters and producers who are actively looking for new music to play.

A successful campaign can help you:

• Gain radio airplay in the UK and internationally
• Introduce your music to new listeners
• Build relationships with radio presenters and producers
• Generate useful content and achievements to share on your social media, website and EPK
• Gain quotes and feedback from presenters
• Be considered for radio interviews, sessions and other opportunities
• Promote forthcoming releases, albums, tours and live shows

Radio airplay can also lead to increased awareness of your music, but we don’t promise specific increases in Spotify streams, followers, sales or fan numbers. Those results depend on many factors outside our control.

What notice do you need for a plugging campaign?

As much notice as possible.

Our diary can fill up well in advance, particularly around busy release periods, so it’s always best to contact us early.

That said, we occasionally have last-minute availability, so if your release date is approaching, it’s still worth getting in touch.

Does my song have to be released before you can plug it?

No.

In many cases, radio plugging can begin before or around your release date. We can discuss the timing of your release and advise you on the most suitable start date for your campaign.

Your music doesn’t need to have already been released on Spotify, Apple Music or other streaming services before we begin.

What guarantees can you give us?

No reputable radio plugger should guarantee that a particular presenter, programme or radio station will play your music. The final decision always belongs to the radio presenter, producer or station.

However, Pluggin’ Baby’s radio plugging packages are covered by a Money Back Guarantee based on the number of different radio shows or stations that support your release:

Bronze: at least 50 different radio shows or stations

Silver: at least 75 different radio shows or stations

Gold: at least 100 different radio shows or stations

Platinum: at least 100 different radio shows or stations

The full conditions of the Money Back Guarantee are set out in our Terms and Conditions.

What counts as a different radio show or station?

Separately programmed radio shows on the same station can count individually.

For example, if three different presenters on the same station independently choose to play your track on their own programmes, those can count as three separate shows.

Repeat plays of the same track on the same programme do not count as additional shows for the purposes of the Money Back Guarantee.

Is UK national radio guaranteed?

No.

Where your package includes promotion to suitable UK national radio contacts, we will send your music to relevant presenters and producers, but UK national radio airplay cannot be guaranteed.

If UK national radio airplay is achieved, it can count towards the overall number of different radio shows or stations supporting your campaign.

What happens if AI has been used to create my track?

Tracks where generative AI has been used to generate or substantially create creative elements such as vocals, lyrics, melody, instrumentation or musical performances are not eligible for our Money Back Guarantee.

You must tell us before the campaign if generative AI has been used in this way.

AI-assisted mastering, mixing, noise reduction and other technical audio processing is absolutely fine and does not affect eligibility for the guarantee.

Why isn’t generative AI-covered music included in the Money Back Guarantee?

Attitudes towards AI-generated music vary considerably across radio, and some presenters and stations choose not to support it.

Because this can affect the potential reach of a campaign, tracks containing generative AI-created musical or lyrical content cannot be covered by our Money Back Guarantee.

What do you need from me when I book a campaign?

Once your campaign is booked, we’ll send you a full list of the assets we need.

This will normally include:

• Your WAV file
• Artwork
• Artist photographs
• Biography and release information
• Social media and website links
• Lyrics where applicable
• Any other information relevant to the release

We’ll prepare your music for radio, including the appropriate audio files and metadata, and create the private campaign materials used to promote your release to our contacts.

How will I know who has played my music?

This depends on the package you choose.

Bronze: you’ll receive an independent airplay report at the end of the campaign.

Silver: you’ll receive independent airplay reports every two weeks.

Gold and Platinum: you’ll receive weekly independent airplay reports, along with campaign updates where applicable.

Not every radio station is monitored by airplay tracking services, so there may occasionally be additional plays that are reported directly by presenters or stations.

What kind of music do you work with?

Pluggin’ Baby specialises primarily in guitar-based music.

That includes rock, indie, alternative, pop-rock, classic rock, punk, pop-punk, Americana, country-rock, blues-rock, prog, singer-songwriter and related genres.

If you’re not sure whether your music is suitable for our contacts, get in touch and we can have a listen before recommending a campaign.

Which package should I choose?

Our Bronze, Silver, Gold and Platinum packages offer different levels of reach, reporting and campaign support.

If you’re unsure which package is best for you, we can arrange a chat and recommend the option that best suits your release and budget.

Still have a question?

If there’s anything we haven’t covered here, please get in touch.

We’re always happy to answer questions before you book a campaign.